นายณัฐชนน น้านิรัติศัย (เพชร)

English Profile

Natchanon Naniruttisai (Petch)

Natchanon Naniruttisai is a Chief Financial Officer, ERP transformation and enterprise systems designer, and advisor in accounting, finance, and organizational operations. More than 15 years of professional experience connects financial management, business processes, technology, and AI.

As CFO of Happy Farm Agribusiness Company Limited, he combines financial leadership with ERP transformation and the design of connected systems, including POS, leave management, reconciliation, expense workflows, and internal operations. He has also implemented an AI-connected ERP knowledge capability for faster and more accurate access to organizational information.

His advisory experience spans import, export, trading, manufacturing, and farm businesses. He began building professional experience in 2010 (B.E. 2553).

He is the founder of Aplusme, an accounting and financial systems consultancy, and Addspell, a corporate training and people-development provider.

Education

• Master of Accountancy (M.Acc.), Prince of Songkla University, Hat Yai Campus
• Graduate Diploma in Teaching Profession, Prince of Songkla University, Pattani Campus
• Undergraduate studies in accounting, College of Innovative Business and Accountancy (CIBA), Dhurakij Pundit University

Selected Academic Work

• Factors influencing financial reporting quality under financial reporting standards for non-publicly accountable small and medium-sized enterprises in Thailand’s Special Development Zone; master’s thesis at Prince of Songkla University and conference article co-authored with Kulwadee Lim-usanno. Prince of Songkla University repository INcBAA 2020 article
• The influence of corporate social responsibility on organizational performance from the Balanced Scorecard perspective: a case study of hotel businesses in Phuket, Krabi, and Phang Nga; co-author, Thammasat Business Journal, DOI 10.14456/jba.2018.17. NRCT DOI record